Justin King December 11th, 2008
In order to connect B2B marketers, here is my current list of B2B marketers. Feel free to add your name by commenting or @ me on twitter.
@Darrin Grella (B2B recruiter)
Twitter group for B2B at http://twittgroups.com/group/b2btweets.
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Justin.King November 6th, 2008
Getting a lot of questions from clients, friends, and yes even colleagues about Twitter. One of the purposes of this blog is to show these new platforms on the “internets” through the filter of B2B. The first step is to understand what Twitter is and is not. No better way to understand then from Jeremiah Owyang here. Enjoy. Here’s the getting started list from that post.
“1: Understand Twitter. There’s plenty of educational material, consider watching video interview of co-founder with Jennifer Jones, Rafe Needleman’s (CNET) Newbie Guide to Twitter, Twitter Getting Started. Agence France-Presse, a global news agency: “Online tweets tell you what everyone is up to” (I was a contributor to this article)
2: Evaluate if right for your audience: use the anecdotal demographic information I provided above, or use the search tool for notable individuals within your community and marketplace.
3: Explore the tool: The best way to learn? Experiment, try creating a persona account before deploying a brand account.
4: Publish: Well, what are you waiting for? Try some tweets!
5: Integrate: Use in conjunction with other tools, providing an ‘integrated mesh’ of cross linking. Use to post announcements, changes.
6: Advanced: Communicate back to others. This is not just a broadcast tool, it’s also a conversation tool, reply back to followers using the “@” symbol, and engage in dialogue.
7: Advanced: Mashups. There are many uses (known and yet to be discovered) of the tool, as third party developers are creating mashups for Twitter. Build your own, or examine others to get creative.
8: Measure: From the start, consider measuring the impacts of this tool, from amount of followers, amount of replies, incoming links, look for referrer logs to your website from Twitter, and use search tools to gain intelligence. Read Social Media Measurement strategy for more information.
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