Justin.King November 30th, 2008

So, here are a few of the blogs that are coming out of Rosetta.  It’s amazing the thought leadership that comes from individuals with different subject matter expertise:

Adam Cohen (Partner, Consumer Products & Retail Vertical) A Thousand Cuts – Social Media & Web Strategy

Chris Boggs (Manager, SEO Practice) Search Engine Watch Columnist

Darrin Grella (Recruiter) The Art and Science of Recruiting

Mark Taylor (Managing Partner, Technology Services) Technology in Marketing

Keep up the great content guys!!

Tags: Adam Cohen, Internet marketing, Marketing, Promotion, Search engine optimization, Search Engine Watch, SEO, Social Media, Technology, Web Design and Development, Web search engine, Weblogs

• Rosetta , Social Media
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Justin King November 23rd, 2008

In 2009, I am excited to be an interactive marketer within B2B.  Here is what I am looking forward to seeing shape out in the next 14 months:

1. Nothings figured out – We on the B2B side are a little further down the long tail then the rest.  We have a lot to figure out this year with some great models from our brethren on the B2C side.  But it has to be different – more measurable, more edgy, more applications, and in the end more revenue.  Nothings figured out and I am looking forward to participating.
2. Commerce – I know you probably expected to see Social Media at number 1.  But, Commerce is where I am focused.  B2B e-commerce is still not defined, and there is still a lot of work for those of that are passionate.  And I like to follow the money.  I think there is a lot of money for B2B organizations to leverage in B2B e-commerce.  I also think that like in B2C, B2B marketers are going to start getting more involved in commerce.  The user experience needs to be dictated from marketing, and not from IT.
3. Social Media – Twitter acceptance, Facebook wild fire spread, LinkedIN building applications, and all the others will start to penetrate B2B – especially for communicating and thought leadership.
4. Acquisition Marketing – As B2B marketers we know SEO, e-mail marketing and white paper syndication.  I think this is the year of figuring out PPC and Online Display advertising leveraged for B2B AND viral.

I can’t wait.  We are ready to go, and ready to start thinking outside of the box.  Commerce and Social Media will be my focus.  What is yours?

Tags: Acquisition Marketing, b2b commerce, b2b e-commerce, b2b marketing, e-mail marketing, PPC, SEM, SEO, Social Media, White paper syndications

• Social Media , b2b commerce
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Justin.King November 15th, 2008

We (Rosetta) just launched Aucuvue’s viral marketing campaign through Facebook.  For those of us with a stigmatism, these contacts (you can get a free pair) are amazing.  Check out the campaign and let me know what you think.  Click here to go to the Facebook application page and become a fan.

Tags: acuvue, facebook, Social Media

• Attract , Social Media
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Justin.King November 6th, 2008

Getting a lot of questions from clients, friends, and yes even colleagues about Twitter.  One of the purposes of this blog is to show these new platforms on the “internets” through the filter of B2B.  The first step is to understand what Twitter is and is not.  No better way to understand then from Jeremiah Owyang here.  Enjoy.  Here’s the getting started list from that post.

“1: Understand Twitter. There’s plenty of educational material, consider watching video interview of co-founder with Jennifer Jones, Rafe Needleman’s (CNET) Newbie Guide to Twitter, Twitter Getting Started. Agence France-Presse, a global news agency: “Online tweets tell you what everyone is up to” (I was a contributor to this article)

2: Evaluate if right for your audience: use the anecdotal demographic information I provided above, or use the search tool for notable individuals within your community and marketplace.

3: Explore the tool: The best way to learn? Experiment, try creating a persona account before deploying a brand account.

4: Publish: Well, what are you waiting for? Try some tweets!

5: Integrate: Use in conjunction with other tools, providing an ‘integrated mesh’ of cross linking. Use to post announcements, changes.

6: Advanced: Communicate back to others. This is not just a broadcast tool, it’s also a conversation tool, reply back to followers using the “@” symbol, and engage in dialogue.

7: Advanced: Mashups. There are many uses (known and yet to be discovered) of the tool, as third party developers are creating mashups for Twitter. Build your own, or examine others to get creative.

8: Measure: From the start, consider measuring the impacts of this tool, from amount of followers, amount of replies, incoming links, look for referrer logs to your website from Twitter, and use search tools to gain intelligence. Read Social Media Measurement strategy for more information.

Tags: Social Media, twitter

• Misc
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