b2bRelevance » SEO

The Rosetta Blogosphere: SEO, Recruiting, and Social Media

Justin.King — Mon, 01 Dec 2008 02:22:41 +0000

So, here are a few of the blogs that are coming out of Rosetta. It’s amazing the thought leadership that comes from individuals with different subject matter expertise:

Adam Cohen (Partner, Consumer Products & Retail Vertical) A Thousand Cuts – Social Media & Web Strategy

Chris Boggs (Manager, SEO Practice) Search Engine Watch Columnist

Darrin Grella (Recruiter) The Art and Science of Recruiting

Mark Taylor (Managing Partner, Technology Services) Technology in Marketing

Keep up the great content guys!!

Why B2B is the place to be in 2009

Justin King — Mon, 24 Nov 2008 03:39:24 +0000

In 2009, I am excited to be an interactive marketer within B2B. Here is what I am looking forward to seeing shape out in the next 14 months:

Nothings figured out – We on the B2B side are a little further down the long tail then the rest. We have a lot to figure out this year with some great models from our brethren on the B2C side. But it has to be different – more measurable, more edgy, more applications, and in the end more revenue. Nothings figured out and I am looking forward to participating.
Commerce – I know you probably expected to see Social Media at number 1. But, Commerce is where I am focused. B2B e-commerce is still not defined, and there is still a lot of work for those of that are passionate. And I like to follow the money. I think there is a lot of money for B2B organizations to leverage in B2B e-commerce. I also think that like in B2C, B2B marketers are going to start getting more involved in commerce. The user experience needs to be dictated from marketing, and not from IT.
Social Media – Twitter acceptance, Facebook wild fire spread, LinkedIN building applications, and all the others will start to penetrate B2B – especially for communicating and thought leadership.
Acquisition Marketing – As B2B marketers we know SEO, e-mail marketing and white paper syndication. I think this is the year of figuring out PPC and Online Display advertising leveraged for B2B AND viral.

I can’t wait. We are ready to go, and ready to start thinking outside of the box. Commerce and Social Media will be my focus. What is yours?

Selling SEO During an Economic Downturn

Justin King — Sun, 23 Nov 2008 21:52:44 +0000

My friend and colleague Chris Boggs just posted a great posting on selling SEO during an economic downturn. As B2B marketers, there is probably little that we can do in 2009 more importantly than optimize our organic search. Chris’s approach is to those on the agency side selling these types of services. Chris is without a doubt one of the top 5 SEO consultants in the country, and I have the privilege having him involved in my pursuits at Rosetta.

Here are a few of Chris’s recent suggestions for selling SEO:

Some level of introduction is needed – “Level-setting the room will ensure that people are at least aware of the primary tenets of SEO, and reinforce the decision made by prior “converts.”"
Make SEO a program not a project – “SEO should always be an ongoing project. It has been said over and over, but you can’t “set and forget” SEO, especially when competing in crowded industries or verticals”
Take advantage of Q4 – Q4 money exists for marketing departments to spend so that they get a similar budget in 2009. “This year, you should really think outside of the box, and send at least some of the money towards ramping up your SEO efforts.”

For B2B marketers, SEO is one of our foundational tenets. The ROI on SEO is always incredible and with over 80% of research occurring online, how you position your organization online is critical.