b2bRelevance » relationships http://www.b2brelevance.com Web strategy through the eyes of b2b interactive marketer Justin King Mon, 19 Oct 2009 02:42:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 B2B Marketing Funnel: a purpose for B2B sites http://www.b2brelevance.com/2008/11/05/b2b-marketing-funnel-a-purpose-for-b2b-sites/ http://www.b2brelevance.com/2008/11/05/b2b-marketing-funnel-a-purpose-for-b2b-sites/#comments Wed, 05 Nov 2008 18:56:50 +0000 Justin.King http://www.b2brelevance.com/?p=17
  • Enhanced marketing funnel integrating online and offline tactics
    • ]]>     A lot of times we get in the weeds and forget the purpose of why we have our corporate web site.  The title of this blog is intended to indicate that corporate web sites are losing their relevance.  Laura Ramos recently posted asking the question “Will B2B marketing become obsolete?”.  To remind us, our B2B sites need to be focused on Creating new relationships and Growing existing ones.  To become relevant (and not obsolete) it’s important that we always keep the marketing / sales funnel in mind.

    Here is an example of the one that I use above.  If we begin to understand our customers, we can then understand how they buy?  One of the first things I encourage my customers to do is draw out the marketing funnel / buying process of their customers and then validate and test that theory.  It’s just a start to understand how they buy, we also have to understand why they buy, triggers, and how to relate to them throughout the buying process.

    Related posts:

    1. Enhanced marketing funnel integrating online and offline tactics

    ]]>     http://www.b2brelevance.com/2008/11/05/b2b-marketing-funnel-a-purpose-for-b2b-sites/feed/ 0