It’s been a rough couple of weeks, as many are contemplating survival techniques.  We have seen marketing budgets shrink considerably, but luckily businesses continue to move into interactive marketing so our plans remain steady.

Here are a couple great tips from that Marketo post.

What does all this mean? It means that now, more than ever, marketers need to:

• Maximize conversion of their advertising dollars into prospects by optimizing their landing pages.
• Stop wasting leads that aren’t yet sales ready and start using lead nurturing to build relationships so that when they are ready to buy, you’ll be positioned to win. In a recession, new prospects are less likely to be looking to purchase right away — which means they are less likely to want to talk to a sales rep. Lead nurturing is even more critical in a recession to ensure you convert the precious dollars you spend acquiring prospects into revenue.
• Use lead scoring to identify the best leads and help the sales team prioritize where they spend their time
• Prove the impact their marketing activities have on revenue and pipeline

What kind of conversations are you having?

Related posts:

1. A practical example of creating a relevant dialogue
2. What are your company’s primary web site domains?
3. A model for closed loop marketing