How do you tell stories?

Justin King — Tue, 02 Dec 2008 02:40:22 +0000

I have been told all my life that sales is about storytelling. We have seen it time and time again on places like eBay that a simple story for a product for sale sells the product faster and sometimes at a greater value. As B2B marketers on our quest to create relevant content, story telling is part of what we do as well. A recent article on DestinationCRM says story telling is:

Motivating your Audience to your Goal Interactively with great Content.

The keys include:

Motivation—absolutely essential to get others drawn into the story you’re trying to tell;

Audience—understanding that you need to get the customers’ attention before disclosing your intention;

Goal—explicitly calling those hearing your story to some type of action;

Interactive—engaging all of the senses and really fostering a two-way conversation; and

Content—which can be found through your own experience, observations, history, metaphors, and analogies.

Marketing is about dialogue and conversations. Great conversations are sparked by great stories. How are you telling stories?

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How do you tell stories?