{ I started thinking though that I need to develop
my own personal positioning statement }

For those of you that don’t know what a positioning statement is, here is a quick walk through.

Positioning template
For (target audience), (product, company name) is the (frame of reference) that (benefit / point of difference).

It’s easy – all you do is fill in the brackets. Yeah, right – do this with a committee of 10, and you will be there for hours.

• Target Audience: The attitudinal and demographic/firmographic description of the core prospect to whom the new product or service is intended to appeal
• Frame of Reference: The category in which the product or service will compete
• Benefit/Point of Difference: The most compelling and motivating benefit that the new product  or service can own in the hearts and minds of the customers relative to the competition

It did take me quite a while to come up with my personal brand positioning statement – even though it was just me.  i had to fight to keep it authentic!!

{ For b2b organizations, Justin King is the web strategist that can help you
create, manage and grow relationships with your customer base
using the online channel }

Do you have a positioning statement?  Share it if you don’t mind…

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