b2bRelevance » microsites http://www.b2brelevance.com Web strategy through the eyes of b2b interactive marketer Justin King Mon, 19 Oct 2009 02:42:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Top B2B commerce challenges http://www.b2brelevance.com/2008/11/11/top-b2b-commerce-challenges/ http://www.b2brelevance.com/2008/11/11/top-b2b-commerce-challenges/#comments Tue, 11 Nov 2008 21:36:01 +0000 Justin.King http://www.b2brelevance.com/?p=106
  • Objectives and metrics for B2B e-commerce
    • ]]>     I work a lot in developing strategies for b2b e-commerce. Not sure I adapted this from, but here are a few challenges marketers and IT face.

    • Multiple Branded Sites
    • Internationalization
    • Website Maintenance: Cost and Efficiency
    • High Cost of Customer Service
    • Integration with ERP

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    1. Objectives and metrics for B2B e-commerce

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