b2bRelevance » Marketing

Enhanced marketing funnel integrating online and offline tactics

Justin King — Fri, 12 Dec 2008 21:37:10 +0000

Integrating online and offline channels is extremely important when holistically looking at your marketing function. The marketing funnel applies to both disciplines and should be looked at together in an integrated fashion. This graphic represents a holistic look at the entire marketing funnel for B2B organizations. From attract to convert.

B2B Twitter Accounts and B2B Tweet Resources

Justin King — Fri, 12 Dec 2008 04:28:33 +0000

: Image by ‘Pong via Flickr

In order to connect B2B marketers, here is my current list of B2B marketers. Feel free to add your name by commenting or @ me on twitter.

@Darrin Grella (B2B recruiter)

@kimleonard

@Jeff Cohen (dgtlpapercuts)

@Lance Godard

@Joe Franz (Cup_of_Joe)

Twitter group for B2B at http://twittgroups.com/group/b2btweets.

Twitter B2B feed

twitter and b2b

How do you tell stories?

Justin King — Tue, 02 Dec 2008 02:40:22 +0000

I have been told all my life that sales is about storytelling. We have seen it time and time again on places like eBay that a simple story for a product for sale sells the product faster and sometimes at a greater value. As B2B marketers on our quest to create relevant content, story telling is part of what we do as well. A recent article on DestinationCRM says story telling is:

Motivating your Audience to your Goal Interactively with great Content.

The keys include:

Motivation—absolutely essential to get others drawn into the story you’re trying to tell;

Audience—understanding that you need to get the customers’ attention before disclosing your intention;

Goal—explicitly calling those hearing your story to some type of action;

Interactive—engaging all of the senses and really fostering a two-way conversation; and

Content—which can be found through your own experience, observations, history, metaphors, and analogies.

Marketing is about dialogue and conversations. Great conversations are sparked by great stories. How are you telling stories?

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The Rosetta Blogosphere: SEO, Recruiting, and Social Media

Justin.King — Mon, 01 Dec 2008 02:22:41 +0000

So, here are a few of the blogs that are coming out of Rosetta. It’s amazing the thought leadership that comes from individuals with different subject matter expertise:

Adam Cohen (Partner, Consumer Products & Retail Vertical) A Thousand Cuts – Social Media & Web Strategy

Chris Boggs (Manager, SEO Practice) Search Engine Watch Columnist

Darrin Grella (Recruiter) The Art and Science of Recruiting

Mark Taylor (Managing Partner, Technology Services) Technology in Marketing

Keep up the great content guys!!