b2bRelevance » Marketing Services http://www.b2brelevance.com Web strategy through the eyes of b2b interactive marketer Justin King Mon, 19 Oct 2009 02:42:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Enhanced marketing funnel integrating online and offline tactics http://www.b2brelevance.com/2008/12/12/enhanced-marketing-funnel/ http://www.b2brelevance.com/2008/12/12/enhanced-marketing-funnel/#comments Fri, 12 Dec 2008 21:37:10 +0000 Justin King http://www.b2brelevance.com/?p=233
  • B2B Marketing Funnel: a purpose for B2B sites
  • Hand in hand – traditional and interactive marketing
    • ]]>     Integrating online and offline channels is extremely important when holistically looking at your marketing function.  The marketing funnel applies to both disciplines and should be looked at together in an integrated fashion.  This graphic represents a holistic look at the entire marketing funnel for B2B organizations.  From attract to convert.

    marketingfunnelenhanced

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    Related posts:

    1. B2B Marketing Funnel: a purpose for B2B sites
    2. Hand in hand – traditional and interactive marketing

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