Justin King December 12th, 2008
Integrating online and offline channels is extremely important when holistically looking at your marketing function. The marketing funnel applies to both disciplines and should be looked at together in an integrated fashion. This graphic represents a holistic look at the entire marketing funnel for B2B organizations. From attract to convert.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=c0b5917b-f9d8-4388-9487-bc988fcf0278)
Acquisition Marketing acuvue agency authenticity b2b best practices b2b business challenges b2b commerce b2b e-commerce b2b marketing b2b marketing traditional marketing business-to-business Chris Boggs collaboration customer research digital marketing driving traffic e-commerce facebook Freemium green interactive marketing Internet GPS Internet marketing Marketing McDonalds measurement microsites mission statement optimization personal brain positioning statement real estate recession relationships relevance relevant content relevant dialogue SEM SEO shakespeare Social Media twitter wayne gretzky principle Web Design and Development web site navigation
