Justin King December 12th, 2008
Integrating online and offline channels is extremely important when holistically looking at your marketing function. The marketing funnel applies to both disciplines and should be looked at together in an integrated fashion. This graphic represents a holistic look at the entire marketing funnel for B2B organizations. From attract to convert.

Tags: Business, Consulting, Integrated Marketing Communications, Internet marketing, Marketing, Marketing and Advertising, Marketing Services, Online and offline
Justin.King November 30th, 2008
So, here are a few of the blogs that are coming out of Rosetta. It’s amazing the thought leadership that comes from individuals with different subject matter expertise:
Adam Cohen (Partner, Consumer Products & Retail Vertical) A Thousand Cuts – Social Media & Web Strategy
Chris Boggs (Manager, SEO Practice) Search Engine Watch Columnist
Darrin Grella (Recruiter) The Art and Science of Recruiting
Mark Taylor (Managing Partner, Technology Services) Technology in Marketing
Keep up the great content guys!!
Tags: Adam Cohen, Internet marketing, Marketing, Promotion, Search engine optimization, Search Engine Watch, SEO, Social Media, Technology, Web Design and Development, Web search engine, Weblogs