Archive for the tag 'Internet marketing'

Enhanced marketing funnel integrating online and offline tactics

Justin King December 12th, 2008

Integrating online and offline channels is extremely important when holistically looking at your marketing function.  The marketing funnel applies to both disciplines and should be looked at together in an integrated fashion.  This graphic represents a holistic look at the entire marketing funnel for B2B organizations.  From attract to convert.

marketingfunnelenhanced

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The Rosetta Blogosphere: SEO, Recruiting, and Social Media

Justin.King November 30th, 2008

So, here are a few of the blogs that are coming out of Rosetta.  It’s amazing the thought leadership that comes from individuals with different subject matter expertise:

Adam Cohen (Partner, Consumer Products & Retail Vertical) A Thousand Cuts – Social Media & Web Strategy

Chris Boggs (Manager, SEO Practice) Search Engine Watch Columnist

Darrin Grella (Recruiter) The Art and Science of Recruiting

Mark Taylor (Managing Partner, Technology Services) Technology in Marketing

Keep up the great content guys!!

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