Justin King November 23rd, 2008

In 2009, I am excited to be an interactive marketer within B2B.  Here is what I am looking forward to seeing shape out in the next 14 months:

1. Nothings figured out – We on the B2B side are a little further down the long tail then the rest.  We have a lot to figure out this year with some great models from our brethren on the B2C side.  But it has to be different – more measurable, more edgy, more applications, and in the end more revenue.  Nothings figured out and I am looking forward to participating.
2. Commerce – I know you probably expected to see Social Media at number 1.  But, Commerce is where I am focused.  B2B e-commerce is still not defined, and there is still a lot of work for those of that are passionate.  And I like to follow the money.  I think there is a lot of money for B2B organizations to leverage in B2B e-commerce.  I also think that like in B2C, B2B marketers are going to start getting more involved in commerce.  The user experience needs to be dictated from marketing, and not from IT.
3. Social Media – Twitter acceptance, Facebook wild fire spread, LinkedIN building applications, and all the others will start to penetrate B2B – especially for communicating and thought leadership.
4. Acquisition Marketing – As B2B marketers we know SEO, e-mail marketing and white paper syndication.  I think this is the year of figuring out PPC and Online Display advertising leveraged for B2B AND viral.

I can’t wait.  We are ready to go, and ready to start thinking outside of the box.  Commerce and Social Media will be my focus.  What is yours?

Tags: Acquisition Marketing, b2b commerce, b2b e-commerce, b2b marketing, e-mail marketing, PPC, SEM, SEO, Social Media, White paper syndications

• Social Media , b2b commerce
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