Selling SEO During an Economic Downturn

Justin King — Sun, 23 Nov 2008 21:52:44 +0000

My friend and colleague Chris Boggs just posted a great posting on selling SEO during an economic downturn. As B2B marketers, there is probably little that we can do in 2009 more importantly than optimize our organic search. Chris’s approach is to those on the agency side selling these types of services. Chris is without a doubt one of the top 5 SEO consultants in the country, and I have the privilege having him involved in my pursuits at Rosetta.

Here are a few of Chris’s recent suggestions for selling SEO:

Some level of introduction is needed – “Level-setting the room will ensure that people are at least aware of the primary tenets of SEO, and reinforce the decision made by prior “converts.”"
Make SEO a program not a project – “SEO should always be an ongoing project. It has been said over and over, but you can’t “set and forget” SEO, especially when competing in crowded industries or verticals”
Take advantage of Q4 – Q4 money exists for marketing departments to spend so that they get a similar budget in 2009. “This year, you should really think outside of the box, and send at least some of the money towards ramping up your SEO efforts.”

For B2B marketers, SEO is one of our foundational tenets. The ROI on SEO is always incredible and with over 80% of research occurring online, how you position your organization online is critical.

b2bRelevance » Chris Boggs

Selling SEO During an Economic Downturn