Comments on: A model for closed loop marketing http://www.b2brelevance.com/2008/12/12/a-model-for-closed-loop-marketing/ Web strategy through the eyes of b2b interactive marketer Justin King Thu, 18 Mar 2010 19:43:00 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Justin King http://www.b2brelevance.com/2008/12/12/a-model-for-closed-loop-marketing/comment-page-1/#comment-40 Justin King Fri, 12 Dec 2008 21:28:09 +0000 http://www.b2brelevance.com/?p=197#comment-40 Okay - definitely fixed now. I think participation in anything that you do jointly increases retention. Most of all though, we can talk about theories and tactics, but it is simply about relationships. Strong relationships create retention, advocacy and evangelism. Okay – definitely fixed now. I think participation in anything that you do jointly increases retention. Most of all though, we can talk about theories and tactics, but it is simply about relationships. Strong relationships create retention, advocacy and evangelism.

]]> By: rebekah donaldson ('red') http://www.b2brelevance.com/2008/12/12/a-model-for-closed-loop-marketing/comment-page-1/#comment-38 rebekah donaldson ('red') Fri, 12 Dec 2008 19:16:22 +0000 http://www.b2brelevance.com/?p=197#comment-38 Thanks Justin. For some reason I'm not finding the image to be clickable (to get to the higher res version) but your reply helped. So I'll ask a question about retain/enlist... have you found that enlisting clients' participation in case studies actually helps with retention? I found that recently as discussed in a telecon - there is more information in the middle of this post: http://blog.b2bcommunications.com/2008/10/29/b2b-marketing-future/ Great material - keep up the great blogging! Thanks Justin. For some reason I’m not finding the image to be clickable (to get to the higher res version) but your reply helped. So I’ll ask a question about retain/enlist… have you found that enlisting clients’ participation in case studies actually helps with retention? I found that recently as discussed in a telecon – there is more information in the middle of this post: http://blog.b2bcommunications.com/2008/10/29/b2b-marketing-future/

Great material – keep up the great blogging!

]]> By: Justin King http://www.b2brelevance.com/2008/12/12/a-model-for-closed-loop-marketing/comment-page-1/#comment-36 Justin King Fri, 12 Dec 2008 17:13:41 +0000 http://www.b2brelevance.com/?p=197#comment-36 Rebekah - sorry - just linked the image to the original. The transitions underneath represent Offer / Response (O/R). I do interchange enlist with evangelize or advocacy. Rebekah – sorry – just linked the image to the original. The transitions underneath represent Offer / Response (O/R). I do interchange enlist with evangelize or advocacy.

]]> By: rebekah donaldson ('red') http://www.b2brelevance.com/2008/12/12/a-model-for-closed-loop-marketing/comment-page-1/#comment-35 rebekah donaldson ('red') Fri, 12 Dec 2008 16:52:40 +0000 http://www.b2brelevance.com/?p=197#comment-35 I can just make out some of the words in this chart, after expanding the screen so the chart is not covered by the sidebar... what is written in the lines under the balls, connecting them? Does 'enlist' have to do with clients becoming evangalists for the service provider? I can just make out some of the words in this chart, after expanding the screen so the chart is not covered by the sidebar… what is written in the lines under the balls, connecting them? Does ‘enlist’ have to do with clients becoming evangalists for the service provider?

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