Comments on: Freemium math and B2B http://www.b2brelevance.com/2008/11/23/freemium-math-and-b2b/ Web strategy through the eyes of b2b interactive marketer Justin King Thu, 18 Mar 2010 19:43:00 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: seamus walsh http://www.b2brelevance.com/2008/11/23/freemium-math-and-b2b/comment-page-1/#comment-22 seamus walsh Sun, 23 Nov 2008 22:29:01 +0000 http://www.b2brelevance.com/?p=137#comment-22 We agree, free is good. We wanted to dig deeper to check the effectiveness of a registration requirement. What happens if you do, or don't require registration? The results surprised us. The 1st test, a 15 business day Google adword campaign for a whitepaper with registration required, we had a 12.9% completetion rate. The second test, the same Google ad, the same landing page this time, no registration of any kind. We had a .7% completion rate. The results surprised us, I am thinking is a "no strings" attached white paper of value in the mind of the reader? These are the things that keep me up at night, we started another 15 day test with registration required. Results to follow... We agree, free is good. We wanted to dig deeper to check the effectiveness of a registration requirement. What happens if you do, or don’t require registration? The results surprised us.

The 1st test, a 15 business day Google adword campaign for a whitepaper with registration required, we had a 12.9% completetion rate.

The second test, the same Google ad, the same landing page this time, no registration of any kind. We had a .7% completion rate. The results surprised us, I am thinking is a “no strings” attached white paper of value in the mind of the reader?

These are the things that keep me up at night, we started another 15 day test with registration required. Results to follow…

]]>