Comments on: Positioning statements: product, organizations, and PERSONAL?? http://www.b2brelevance.com/2008/11/07/positioning-statements-personal-product-and-organizations/ Web strategy through the eyes of b2b interactive marketer Justin King Thu, 18 Mar 2010 19:43:00 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Joe Franz http://www.b2brelevance.com/2008/11/07/positioning-statements-personal-product-and-organizations/comment-page-1/#comment-9 Joe Franz Sat, 08 Nov 2008 16:44:41 +0000 http://www.b2brelevance.com/?p=98#comment-9 Interesting idea... I've recently written about developing a Personal Position Statement, you can read my post here: http://tinyurl.com/5kw39u . A great place to start is by understanding your strengths, read about that here: http://tinyurl.com/6zayjd . Of course you need to include your areas of competency, passion, etc into your thinking and crafting of your personal statement. Keep in mind that your position must exist in reality. In other words - can you deliver on your personal position? It has to be legitimately achieveable, available, and credible. It has to be authentic. While positioning may be an older "marketing term" the concept is timeless. Applying it to yourself, your business/product, your non-profit... it is a must have. Without it - you'll wander off message and off course - wasting time, money, and energy. Great topic! Looking forward to more discussion. Interesting idea… I’ve recently written about developing a Personal Position Statement, you can read my post here: http://tinyurl.com/5kw39u . A great place to start is by understanding your strengths, read about that here: http://tinyurl.com/6zayjd . Of course you need to include your areas of competency, passion, etc into your thinking and crafting of your personal statement.

Keep in mind that your position must exist in reality. In other words – can you deliver on your personal position? It has to be legitimately achieveable, available, and credible. It has to be authentic.

While positioning may be an older “marketing term” the concept is timeless. Applying it to yourself, your business/product, your non-profit… it is a must have. Without it – you’ll wander off message and off course – wasting time, money, and energy.

Great topic! Looking forward to more discussion.

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