Comments on: Be true to thine self: the concept of authenticity http://www.b2brelevance.com/2008/11/07/be-true-to-thine-self-the-concept-of-authenticity/ Web strategy through the eyes of b2b interactive marketer Justin King Thu, 18 Mar 2010 19:43:00 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: rebekah donaldson ('red') http://www.b2brelevance.com/2008/11/07/be-true-to-thine-self-the-concept-of-authenticity/comment-page-1/#comment-12 rebekah donaldson ('red') Sun, 16 Nov 2008 01:36:51 +0000 http://www.b2brelevance.com/?p=83#comment-12 Hot damn. You go Justin! Couldn't agree more. I've been think about this topic too. And last week saw Qs go up at LinkedIn on this topic. Here's one link for your readers... http://blog.b2bcommunications.com/2008/09/26/wp-platform/ Hot damn. You go Justin! Couldn’t agree more. I’ve been think about this topic too. And last week saw Qs go up at LinkedIn on this topic. Here’s one link for your readers…

http://blog.b2bcommunications.com/2008/09/26/wp-platform/

]]> By: b2bRelevance » Blog Archive » Positioning statements, personal, product, and organizations http://www.b2brelevance.com/2008/11/07/be-true-to-thine-self-the-concept-of-authenticity/comment-page-1/#comment-8 b2bRelevance » Blog Archive » Positioning statements, personal, product, and organizations Fri, 07 Nov 2008 20:28:37 +0000 http://www.b2brelevance.com/?p=83#comment-8 [...] Target Audience: The attitudinal and demographic/firmographic description of the core prospect to whom the new product or service is intended to appeal Frame of Reference: The category in which the product or service will compete Benefit/Point of Difference: The most compelling and motivating benefit that the new product  or service can own in the hearts and minds of the customers relative to the competition It did take me quite a while to come up with my personal brand positioning statement - even though it was just me.  i had to fight to keep it authentic!! [...] [...] Target Audience: The attitudinal and demographic/firmographic description of the core prospect to whom the new product or service is intended to appeal Frame of Reference: The category in which the product or service will compete Benefit/Point of Difference: The most compelling and motivating benefit that the new product  or service can own in the hearts and minds of the customers relative to the competition It did take me quite a while to come up with my personal brand positioning statement – even though it was just me.  i had to fight to keep it authentic!! [...]

]]>