Justin.King November 5th, 2008

A number of client meetings and biz dev discussions over the last couple of weeks has prompted me to ask you the question above “What are your primary domain names?”.  I keep getting answers about the companies dot coms and even their microsites, but they all look at me in confusion when I tell them that Google.com is the “other” primary domain.

Investment and time needs to be equally split between Google.com and your .com.  People spend the time and effort to use Google to find relevant information and it is the gateway to most (if not all) your traffic.  Understand it, invest in it, spend time in it, love it – okay, going a bit overboard…

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