Study says retailers use of Facebook increased
Justin.King November 5th, 2008
Adam Cohen, a partner at Rosetta, the agency I am working for recently posted a study showing significant signs of retailers increasing their efforts in social media. The study shows that from May to October the percentage of top 100 retailers with a facebook page / presence increased from 30% to 59%. Good signs on the social media front, but in the study Adam cautions:
It’s important that retailers don’t just slap up a page because everyone is talking about Facebook. An effective presence requires that you carefully consider what your customers are looking for, what you would like to communicate, and what role a fan page should play in your overall online strategy.
What application does this have for B2B marketers? Facebook may not be the place for your business, however, a long term overarching strategy about how you will “be” where your customers are is critical to your business. This study tells me that most of the companies have included social media into their strategies and are beginning to test the waters.
Get the original study here
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