Justin.King November 5th, 2008
My B2B marketing philosophy – this is as simple as I can make it. Mostly I made it simple, so I could always remember, and 3 points seemed to make sense.
“Understand your customers, meeting them wherever they are at in a relevant dialogue”
Including the purpose it would be “Understand your customers, meeting them wherever they are at in a relevant dialogue to create and grow relationships”
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